Is PR Necessary for an Organisation?

Like one of the eternal questions, for which answers can be debated endlessly, the necessity of PR has been a hotly contested issue. However, it is the era which dictates practicalities, and in this era, perception and reality go hand in hand. It is PR which marries these two and present it to the public, through the media.

Public relation is the practice of conveying messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions. PR practitioners usually target only certain segments of the public (audiences), since similar opinions tend to be shared by a group of people rather than an entire society.