Author name: Eresh Patil

Witnessing an electoral process that was devoid of tangible matters for discussion

The Lok Sabha polling process is over. On June 4, we will be writing a history of whichever conglomeration comes to power. The outcome, either way, must continue the spirit of redefining India’s position around the globe. The world should hear India in every sphere of development. When I sit down to ponder over the …

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politics and media

Politics and media should go hand in hand.

If we scan the political scene, there is always an invisible thread that connects politics and the media. One can hardly survive without the other. This requires harmony between both  entities. However,  recent episodes show that harmony is in jeopardy. Politicians and the media are at loggerheads everywhere, some politicians have even decided on extreme …

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HOW TO RETAIN AND MANAGE THE CUSTOMERS

For any business, managing current customers is just as important as attracting new ones. Majority of companies today focus on improving their client retention rate. It is a more economical scaling strategy. Compared to newer customers, these clients are more accustomed to the services offered by your business. Additionally, their confidence in you and interactions …

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