5 reasons why an organisation's external communications should look inward

5 reasons why an organisation’s external communications should look inward

Communication is the basic premise for any business to succeed. Effective communication is not only crucial to foster a good working relationship between the management and employees, but also between the organisation and the customers. Effective communication – both external and internal – strengthens the connections between an organisation and all of its stakeholders, and …

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Communication by Design: Why it matters most to have constant communication with your customers and stay relevant?

Effective communication – both internal and external – is critical to an organisation’s success, as in today’s world effectively conveying a businesses’s objectives, goals and customer-centric approach are paramount. To stay connected with an organisation’s stakeholders as well as customers, relevant external and effective communication plays an important role. External business communication involves a constant …

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healthtech is unexplored treasure

Healthtech is an unexplored treasure

Indians  aspire for  quality healthcare, which is not easily available because of the wide gaps between the private and public healthcare sectors. Technology might ultimately address the issues troubling the Indian healthcare industry like nature, achieving efficient capital employment, scalability, affordability. Many Startups in healthtech and medtech are working with blockchain technology, which offers a …

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Reinventing in the COVID-era: How companies must stay ahead to adapt to market dynamics

The outbreak of the COVID-19 pandemic presented unforeseen challenges to companies across all sectors. And, the subsequent lockdown moved everything home. From handling and monitoring the remote working of their staff to enabling structural changes to re-align their marketing strategies while reinventing business models, enterprises – both big and small – are leaving no stone …

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Aspire to recapture power, but first enthuse the people

Before acquiring power, every political party makes a lot of noise and instils optimism in the people. The formation of a government hit the headlines in the media for days. We saw an endless debate over the permutations and combinations to be made while assembling a state cabinet. Remember that the citizens are not the …

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Brand Bommai is here and welcome it

Karnataka Chief Minister BS Bommai became a man of the moment without sound and fury. In a carefully crafted communication strategy, he has been able to counter discontent relating to Cabinet berths, portfolio allocation, and quickly dispelled the initial rumoured image of a puppet CM. To begin with, he shed the weight of BS Yeddyurappa …

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A health crisis has hit the economy. Let us unite to break the vicious circle.

The pandemic has taught us one important lesson – you are never really prepared if you are not prepared. What does this mean? We have to be ready mentally and physically at an individual and at a societal level for any eventuality. We deluded ourselves into the eternal comfort of consumer culture and never really …

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Change of Perspectives in India – From Ms. Sitharaman’s tweet about the tax portal to Mr. Nilekani’s regret

We all hold governments responsible for all the mess around us, forgetting our own role in society and that of business establishments, that are also part of our daily life. On Tuesday, Finance Minister Nirmala Sitharaman tweeted about technical snags in the revamped income tax portal tagging Nandan Nilekani of Infosys Technologies. Infosys, one of …

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