Startups have unique ideas but few know that unique offer unless the world is told. But the world cannot be informed by shouting. There is a method and there is timing of messages. At MJSPR, with over two decades of experience, we have perfect method and timing to build on the unique character of the …
Crisis communication is mostly deployed as a damage control step. But, the Covid crisis has given an entirely new meaning to communication strategy. Covid has punished those who did not respond correctly. And their predicament is a new lesson for the professionals, the users and the needy. Anticipatory communication tools have come to prominence in …
It is an often-abused concept, but its significance has never been more relevant than now. ‘Necessity is the mother of invention’ is used by us in our conversations and it is mostly not relating to the intrinsic meaning of this phrase or saying. Necessity is the mother of invention means when put in a difficult …
In the last few months as a strategist and a mentor, I was a part of a few online sessions organised by Innoberator in association with IIMB.NSRCEL. The objective was to help the Start-Up community, who are in a bootstrapped situation created by the pandemic, where most of these startups are facing the brunt of scarcity of …
Staring at Uncertainty! -What can we do to move forward with our Start-Ups? Read More »
Vidya daana is considered as one of the highest forms of generosity or charity in Indian tradition. The Karnataka government is struggling to put up a coherent response to the needs of less privileged students waiting to receive online education. There are all kinds of excuses and reasons being given to take the first step …
Vidya daana -One of the highest forms of generosity in Indian tradition Read More »
Let us not hesitate to accept the pandemic in it’s real form. Claims and patting of shoulders both by the government as well as the health care fraternity that we are doing a lot and also that we are in the right direction is good as we derive self motivation from that. But let us …
The Puri Rath Yatra whose origin dates back to as ancient as 810AD, first started by the then Gajapati Maharaja as directed by Adi Shankaracharya, is a mini Kumbhmela in itself where lakhs of devotees get a visual treat of the three chariots adorned by lord Jagannath, Balabhadra and Subhadra. Although this year people have …
