{"id":3933,"date":"2022-11-03T11:16:09","date_gmt":"2022-11-03T05:46:09","guid":{"rendered":"https:\/\/www.mjspr.com\/blog\/?p=3933"},"modified":"2022-11-03T11:24:41","modified_gmt":"2022-11-03T05:54:41","slug":"planning-to-be-a-pr-professional","status":"publish","type":"post","link":"https:\/\/www.mjspr.com\/blog\/planning-to-be-a-pr-professional\/","title":{"rendered":"PLANNING TO BE A PR PROFESSIONAL?"},"content":{"rendered":"

So,\u00a0you’re\u00a0considering a career in public relations. Great!\u00a0You will work to build\u00a0stronger relationships between your client and audience and\u00a0consolidate your\u00a0media presence across multiple outlets.\u00a0However, if\u00a0you\u00a0are looking for\u00a0PR careers online,\u00a0you will\u00a0likely come across\u00a0many\u00a0misconceptions about what we do. Including\u00a0“public relations\u00a0is a\u00a0glamorous job”\u00a0or\u00a0“public relations\u00a0is\u00a0unethical”.<\/span><\/p>\n

Neither is true, as\u00a0you can imagine, and the fact that ideas like\u00a0this are\u00a0still\u00a0circulating shows\u00a0how little the world understands\u00a0how public relations works. Here\u00a0we\u00a0dispel\u00a0some myths about working in\u00a0public relations\u00a0so you know what\u00a0you’re\u00a0getting into.<\/span><\/p>\n

MARKETING IS THE KEY TO PUBLIC RELATIONS<\/h5>\n

If you know marketing, you know\u00a0public relations: A lot of\u00a0people think that\u00a0Marketing\u00a0and\u00a0Public Relations is\u00a0the same\u00a0department\u00a0and\u00a0it is\u00a0true that\u00a0there is quite\u00a0a\u00a0bit\u00a0of overlap,\u00a0particularly when it comes to\u00a0social media promotion and content\u00a0creation for<\/span>
\n<\/span>. Marketing, however,\u00a0focuses on promoting the\u00a0company’s\u00a0products and services, while\u00a0public relations focuses on\u00a0managing the\u00a0company’s\u00a0brand image and reputation.\u00a0While\u00a0marketing uses paid media for the most part, PR relies\u00a0heavily\u00a0on unpaid or earned media to share its story.<\/span><\/p>\n

WRITING GOOD HELPS, YOU IN PUBLIC RELATIONS<\/strong><\/a><\/h5>\n

If you write, you\u00a0can do\u00a0public relations. Do you think\u00a0that\u00a0having a writing background\u00a0automatically\u00a0makes you\u00a0excel\u00a0in public relations? Not correct.\u00a0Writing is\u00a0undoubtedly\u00a0part of it, but\u00a0you\u00a0also need to be an excellent coordinator to handle all the media events and internal meetings that will be a part of your day.\u00a0You need\u00a0a keen eye for detail to identify the best media outlet for each story, and you need the\u00a0stamina\u00a0to\u00a0talk\u00a0to journalists and\u00a0reach out to\u00a0clients for\u00a0your<\/span>
\n<\/span>stories.\u00a0Not to\u00a0mention having\u00a0the\u00a0guts\u00a0to work\u00a0late\u00a0nights and weekends,\u00a0finding\u00a0backup plans in case last-minute bailouts\u00a0happen,\u00a0and\u00a0being vigilant\u00a0enough to\u00a0write\u00a0exceptional copy for\u00a0that morning’s press release create.<\/span><\/p>\n

THE TWIST<\/h5>\n

PR is basically\u00a0a twist no\u00a0matter what the movies\u00a0might\u00a0have you think, PR\u00a0can’t invent a viral\u00a0story out of thin air, nor can it make a company look good even after a scandal.\u00a0Public Relations\u00a0serves as a bridge between the media and the client, which means a PR agency can present the\u00a0client’s\u00a0brand in a positive light,\u00a0find\u00a0appropriate responses to\u00a0different situations,\u00a0and provide\u00a0as much\u00a0exposure\u00a0as\u00a0possible. And that comes from strategic\u00a0thinking\u00a0and multiple iterations of each idea, not<\/span>
\n<\/span>magic.<\/span><\/p>\n

MEDIA PLACMENTS<\/h5>\n

PR can\u00a0ensure the best\u00a0media placements many\u00a0people think that PR agencies have\u00a0editors, entrepreneurs\u00a0and Forbes\u00a0bosses\u00a0in their\u00a0pockets to have. We\u00a0wish\u00a0that, but with every new story\u00a0we have to\u00a0compete with\u00a0journalists and\u00a0the media against\u00a0other PR agencies with their own stories.<\/span><\/p>\n

Sometimes our\u00a0publications end up in\u00a0the top\u00a0magazines,\u00a0sometimes we\u00a0choose\u00a0the mid-tier\u00a0magazines. However,\u00a0we\u00a0ensure\u00a0that each client\u00a0is exposed\u00a0to the most appropriate audience for their content, even if\u00a0it is niche.<\/span><\/p>\n

PR THE FLUFF<\/strong><\/h5>\n

PR is\u00a0nonsense it shouldn’t even\u00a0be on the list, but too often people think PR\u00a0people\u00a0just\u00a0dress up\u00a0and go to parties. We do, but\u00a0we\u00a0also\u00a0work behind the scenes\u00a0at\u00a0these\u00a0parties, coordinating with everyone\u00a0who appears in the media,\u00a0interviewing\u00a0the\u00a0attendees and then going straight home to\u00a0write a press\u00a0release about it.\u00a0Work\u00a0always comes first for us, even\u00a0outside of business hours. However, we\u00a0also know how to have\u00a0fun.<\/span><\/p>\n

I hope\u00a0this\u00a0enlightens\u00a0you and convinces you to\u00a0get involved.\u00a0the tough\u00a0but\u00a0rewarding world of\u00a0public relations. If\u00a0you are\u00a0curious, love\u00a0details, enjoy\u00a0networking and\u00a0are success-oriented, Public Relation<\/a>s\u00a0is the\u00a0right\u00a0career for you. And\u00a0if you want\u00a0the best\u00a0possible\u00a0start\u00a0to your career, write to\u00a0us at\u00a0MJSPR with\u00a0your\u00a0expression\u00a0of interest.\u00a0We would like\u00a0to see if\u00a0you are\u00a0fit.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

So,\u00a0you’re\u00a0considering a career in public relations. Great!\u00a0You will work to build\u00a0stronger relationships between your client and audience and\u00a0consolidate your\u00a0media presence across multiple outlets.\u00a0However, if\u00a0you\u00a0are looking for\u00a0PR careers online,\u00a0you will\u00a0likely come across\u00a0many\u00a0misconceptions about what we do. Including\u00a0“public relations\u00a0is a\u00a0glamorous job”\u00a0or\u00a0“public relations\u00a0is\u00a0unethical”. Neither is true, as\u00a0you can imagine, and the fact that ideas like\u00a0this are\u00a0still\u00a0circulating shows\u00a0how little …<\/p>\n

PLANNING TO BE A PR PROFESSIONAL?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":2,"featured_media":3935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[22],"tags":[55,60,123,136,171],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/posts\/3933"}],"collection":[{"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/comments?post=3933"}],"version-history":[{"count":2,"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/posts\/3933\/revisions"}],"predecessor-version":[{"id":3937,"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/posts\/3933\/revisions\/3937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/media\/3935"}],"wp:attachment":[{"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/media?parent=3933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/categories?post=3933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mjspr.com\/blog\/wp-json\/wp\/v2\/tags?post=3933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}