When preparing for a potential PR disaster, organisations should take a few key strategies into account. Acknowledgement It is a best practice to acknowledge and correct any inaccurate information, even if a straightforward mistake was made with no apparent victim. For instance, software companies frequently include bug patches in their upgrades, even if they themselves …
Digital marketing is a field that is always evolving. The technology of the sector is constantly advancing, which has a big impact on its growth. One of the most important aspects of this is to be up to date with new trends and technologies. Day after day new trends and technology are unveiled. Determine the …
Google is a significant motivator that can propel any company to success. The level of competition makes it difficult for company websites all around the world to rank highly on Google. If one wants to rank on the first page of the search engine with the largest market share, being knowledgeable about the finest SEO …
If we scan the political scene, there is always an invisible thread that connects politics and the media. One can hardly survive without the other. This requires harmony between both entities. However, recent episodes show that harmony is in jeopardy. Politicians and the media are at loggerheads everywhere, some politicians have even decided on extreme …
Many years ago, nobody would have thought of paying for an item in a shopping center with a watch or a mobile phone. Who knew we could access health care with an app, or even go shopping in the metaverse and have it delivered to our door? Welcome to the age of digital disturbance! One …
Public Relations in the Digital age interference. Read More »
Website traffic or the visitor count is crucial to any business online. It gives an insight into the development of the company and aids in lead generation, audience understanding, marketing campaign evaluation and audience analysis. The process of driving traffic to a website may appear intimidating and relentless at first because there are so many websites that exist that concentrate on …
It is well known that good public relations can shape not only public opinion but also public decisions. This is particularly true in the healthcare sector, where a large proportion of the population depends on publicly available material to continue your education. Since doctors and clinics cannot advertise themselves, unlike most consumer services, they must …
Many brands have successful brand awareness campaigns that beat those of all other brands to the extent. Generic terms for comparable products have been used in their place. It is a fundamental idea. Seeing it constantly makes it easier to recall. The audience is more inclined to select a known brand over an unfamiliar one …
A company’s PR strategy can be viewed as a framework or guide when developing techniques to increase press coverage and strengthen brand recognition. While developing a PR plan, market research is important. We should also know how to put fresh ideas into practise that can draw in new customers, develop media relations, boost organic search …
It is important for PR professionals to be dynamic and adapt to the changes that keep the wheels turning in this industry. After an unpredictable 2020 and 2021, this year and the next are ours and MJSPR had to adapt and evolve to ensure our customers are in the spotlight. To stay ahead of the …
