WiFi

Is it necessary to have free WIFI in public spaces?

As our lives become increasingly reliant on internet-connected devices, the need for public WiFi hotspots is greater than ever. Free WiFi is already a basic service in many countries and is now available in a wide range of public places, from coffee shops and libraries to parks and airports. While public WiFi can be extremely …

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Communication

Communication is the key to have a healthy client relationship .

Building a good relationship with a client is the most important aspect of client management. Communication is the key when it comes down to a healthy client relationship. It starts from the first conversation that you have with your client. The tone of your first conversation is what will set the tone for future discussions. …

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Should advertisers be allowed to market their products to children?

An efficient tool for promoting a good or service is advertising. Advertisements can have an impact on anyone’s imagination and way of thinking, but kids are especially susceptible. For decades, marketers have been helping advertisers promote their goods. This includes promoting products to children. There are many advantages to advertising, but there are also drawbacks. …

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Covid-19

How work dynamics have changed after Covid-19 ?

Covid-19 made a huge impact on how we communicate and therefore on how we live. The pandemic had consequences on today’s work dynamics. The structure of work has considerably changed after the pandemic. Covid-19 has created a new set of working style. The phenomenon of remote work is now more common. Work from home has …

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technology

Has technology become the most important crop to modern society?

With the advancement in technology, society has developed to a remarkable extent. Technology has now become an integral part of today’s world. It has made our lives less complicated and advanced. In each and every field, technological know-how is required. Why technology is a necessity Technology is not just about computers, programming and start-ups anymore. …

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Learning with Srikant the MJSPR way – Pumping up healthcare

Learning with Srikant the MJSPR way – Pumping up healthcare

Healthcare sector is constantly evolving, and strategic communication expert MJ Srikant has been having a ringside view of the sector for over 20 years. “The way we looked at healthcare from brand perspective and patient care has changed, but not strategically competent to face the new normal,” Srikant says. In Indian context healthcare has mostly …

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Learning with Srikant the MJSPR way

Learning with Srikant the MJSPR way – Facing challenges and growth in education and edtech

Education and Education technology (edtech) together make up a crowded market. The massive sector is witnessing challenges as well as rapid growth. The global edtech market is nearly $100 billion and of this India’s edtech sector is worth almost $4 billion. The edtech sector is likely to see a compound annual growth rate of nearly …

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Learning with M J Srikant – the Startup business

Learning with M J Srikant – the Startup business

 A Startup idea is indestructible, but the Startup product is fragile. The fragile product requires strategic handholding while the idea needs reality check nurturing, says MJ Srikant, a strategic communication expert and Managing Director of MJSPR. He warns against the illusion of a bulletproof plan of Startups. According to MJ Srikant, strategy is not a …

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