It is important for PR professionals to be dynamic and adapt to the changes that keep the wheels turning in this industry. After an unpredictable 2020 and 2021, this year and the next are ours and MJSPR had to adapt and evolve to ensure our customers are in the spotlight. To stay ahead of the curve, here are some PR trends for 2022 and beyond.
Online is all the rage:
Research shows that in 2021 more people was getting their news online. According to Pew Research, 86% of US adults get information from a smartphone, computer, or tablet. This indicates that companies and their spokespersons should focus on appearing in shorter content formats, podcasts and easily accessible video formats like YouTube. There are more than 9.94 million local internet users representing a 99% internet penetration. To reach around 357 million. Online content consumption can be even higher here than in the US up your skills. Marketing and PR are often intertwined, and the lines are blurring more than ever.
PR professionals are an adaptable bunch:
PR professionals need to learn new skills and understand different marketing tactics. Most of the leading PR agencies have gained experience with social media and have become content creators, copywriters and trendsetters as well as brand ambassadors. As data becomes more relevant by the day, online ways that can improve SEO with backlinks to a business website are in the spotlight. With the insights gained from the collected data in articles, website traffic, interviews, etc., an effective communication strategy can be designed that meets the needs of the target audience without affecting the essence of the company.
The online interviews are out:
For the past two years, podcasts, TV and radio interviews have all been conducted via video calls, but the media Is making in-person interviews make a comeback. We’ve seen this before, especially with detailed features, CEO profiles, and in-depth and informative discussions. In a face-to-face conversation, the connection is always better than in a video call. Video calls aren’t going away — they’re a convenient alternative when face-to-face meetings aren’t practical — but face-to-face interviews offer an opportunity for authenticity, something the public hungers for.
Spread the news faster through social media:
Twitter is one of the quickest ways to let people know what’s going on in a company, especially for Small and Medium-sized Enterprises. From announcing the joining of a new member to the leadership team or securing new funding to product launches and other developments in the organization, news can be shared in a few words and a click of a button. It’s also the perfect way to position a company as an expert — whenever there is relevant breaking news, the business can comment on it and share it with a wide audience in a matter of seconds.
Influencer marketing strategies for B2B firms:
It is widely believed that social media campaigns and Online Awareness Campaigns involving influencers will dominate the PR Agency industry in for the next five years. When it comes to B2B companies, influencers are an untapped resource and media outlets are no longer the sole source of exposure. Trends and information are spread by relevant influencers, who have and build strong fan bases who trust them. The incidence of this has certainly been amplified by the pandemic. According to an e-Marketer report, 72.5% of US marketers in companies with 100 or more employees expect to use influencer his marketing by 2022. Influencers bring credibility and personalization to any brand. They’re not just announcing new product launches, they’re doing it to make the promotion look organic as part of a larger story.